I’m pleased by the news–inevitable though it was –that Amazon is working on a Kindle app for Android phones. But I’m more intrigued by this Nick Bilton post at NYTimes.com on Amazon’s current hiring spree for its Kindle team. Amazon surely has a strategy in place for the future of its e-reader platform–one which must respond to the arrival of the iPad, even if it responds mostly by studiously ignoring it. It’s going to be fun to watch it unfold.
So What Will Bezos Do? The way I see it, Amazon has four major options.