Must be a quiet weekend in the blogosphere: One of the major topics of discussion is how Apple chooses the times shown in stock images of its products–which happen to be 9:41am in photos of the iPad and 9:42am in ones of the iPhone 3GS.
As Network World and Fast Company noticed, Secret Lab developer Jon Manning blogged that he ran into iPhone software honcho Scott Forstall at the Palo Alto Apple Store, and Forstall said that the times are chosen to sync as closely as possible with the moment in Apple press events when the product is shown for the first time:
We design the keynotes so that the big reveal of the product happens around 40 minutes into the presentation. When the big image of the product appears on screen, we want the time shown to be close to the actual time on the audience’s watches. But we know we won’t hit 40 minutes exactly…for the iPhone, we made it 42 minutes. It turned out we were pretty accurate with that estimate, so for the iPad, we made it 41 minutes. And there you are – the secret of the magic time.
Mystery solved! What revealing proof of Apple’s perfectionism! Betcha that Microsoft doesn’t sweat details like that!