I’ve been getting a lot of urgent messages from major companies I do business with lately. Urgent messages telling me that information I gave them has been stolen by unknown parties.
Yup, I’m not only a PlayStation Network member–and therefore a victim of the current Sony security breach–but also a customer of at least three companies (Marriott, TiVo, and 1-800-Flowers) who were involved in the recent data theft from marketing company Epsilon. I wrote about this for my new TIME.com Technologizer column, But after reading all this correspondence, I have some advice for the corporate entities who send these e-mails. (I care about this stuff in part because I have the uneasy feeling I’m going to be getting a lot more of these messages in the future.)