Tag Archives | Twitter

Twitter Mythconception #11: You’re Required to Like It

Twitter MythconceptionsI had a good time writing Ten Twitter Misconceptions, and I’m having an equally good time reading the comments on it–both the ones from Twitter enthusiasts and from those who remain skeptics. Some of the doubters, however, seem to be taking the story as me arguing that they should like Twitter. Other naysayers seem offended by the fact that some people like Twitter at all.

So maybe I should have added an eleventh mythconception to my list: The notion that there’s something wrong with disliking Twitter, or simply not being interested in it. I do think that some criticism of Twitter comes from people who just haven’t figured out how to make sense of it, With technology, as with everything else in life, it’s a good idea not to assume that something’s bad just because you don’t like and/or understand it.

But I’m proudly agnostic when it comes to technology, and don’t do missionary work on behalf of any product or service. (I’m always a bit befuddled when stuff I write about PCs and Macs inspires seething partisanship on either side–as far as I’m concerned, both Windows and Macs have their place…which, come to think of it, is probably why I use both.) If you don’t wanna use Twitter, that’s just fine with me. In fact, there’s no reason to bother with it unless it speaks to you.

(Okay, there is one reason to give Twitter a chance: Like a lot of worthwhile things, it’s an acquired taste. If you’d asked me about it during the first week I tried it, I would have mostly talked about how I didn’t understand its appeal. In fact, I stopped using it. But I’m glad I revisited it a few months later.)

Some of the tech thinkers I admire most are passionate advocates, such as Daring Fireball’s John Gruber (the smartest and most entertaining Mac fan you’ll ever encounter) and Robert Scoble (who won’t be happy until everyone on planet Earth likes FriendFeed as much as he does). Me, I’m happiest when the people I write for find technology that works for them, whatever it may be. And I’m tickled by the fact that the Technologizer community includes plenty of folks who cogently disagree with just about every word I write.

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The Ongoing Mystery That is Twitter

twitter logoBoy, you can’t take your eyes off Twitter for even a few hours without falling behind. I’m late on reporting on the fact that Twitter tweaked its settings yesterday so that tweets that begin with an @username (so that they address that person specifically, like this one) no longer show up in the feeds of third parties who follow the person who wrote the tweet but not the one it’s addressed to.

The weirdest thing about the change was not the tweak itself so much as how Twitter cofounder Biz Stone referred to it as a “Small Settings Update” in the blog post announcing it. Biz said that the change reflected how people use Twitter, and that it was made because many users find it disjointed and confusing to see a tweet from someone they follow that’s addressed to a random third party. I don’t presume to think I know more about what the average Twitter user wants than Biz Stone does, but I do know for sure that one of my very favorite things about Twitter is coming in in the middle of conversations between someone I know (at least as a fellow Twitter user) and someone I don’t know. It may be the single best way to find interesting new people to follow–it sure beats using Twitter’s “Suggested Users” feature to find Mariah Carey–and it was startling to hear its abupt removal described as no big deal. (Actually, Biz pretty much celebrated its death–he called it “confusing and undesirable.”)

Lots of other Twitter users were as dumbstruck as I was. They tweeted up a storm of protest, and Biz responded with a blog post this morning acknowledging their ire (and suddenly saying that Twitter made the change in part for technical reasons, a factor he didn’t mention in the first post). And in a follow-up post this afternoon, he reiterated that technical issues forced the change, and that seeing @replies to people you weren’t following was confusing. But he did say that the company is working on building better sharing options, nd he did throw a short-term bone to unhappy users:

…we’re making a change such that any updates beginning with @username (that are not explicitly created by clicking on the reply icon) will be seen by everyone following that account. This will bring back some serendipity and discovery and we can do this very soon.

The thing is, this further adjustment leaves things in a more muddled state than they were in the first place: Users will now see some @replies to third parties they aren’t following, but not all of ’em.

As I write, this is an ongoing story–and one of interest only to Twitteraddicts, in case you couldn’t tell–but it leaves me thinking that nobody but nobody has truly figured out what makes Twitter Twitter. Including Twitter. As I said in Ten Twitter Misconceptions, it’s somehow wildly popular and profoundly misunderstood at the same time, in a way I can’t remember any other tech product or service ever matching.

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Kanye Divas Out Over Fake Twitter Account

Kanye West is too busy to Twitter, but apparently not busy enough to take to his blog to write a post taking the service to the mat over a fake Kanye account. In a 160+ word profanity-laden (and caps lock stuck) rant on his blog, the rapper said in no uncertain terms that he doesn’t twitter, and never plans to.

I DON’T HAVE A [expletive removed] TWITTER… WHY WOULD I USE TWITTER??? I ONLY BLOG 5 PERCENT OF WHAT I’M UP TO IN THE FIRST PLACE. I’M ACTUALLY SLOW DELIVERING CONTENT BECAUSE I’M TOO BUSY ACTUALLY BUSY BEING CREATIVE MOST OF THE TIME AND IF I’M NOT AND I’M JUST LAYING ON A BEACH I WOULDN’T TELL THE WORLD.

Forgive me if I’m wrong, but didn’t it just take you, what, 10 minutes to write this post, when 140 characters would have taken you 10 seconds?

IT’S A [expletive removed] FARCE AND IT MAKES ME QUESTION WHAT OTHER SO CALLED CELEBRITY TWITTERS ARE ACTUALLY REAL OR FAKE. HEY TWITTER, TAKE THE SO CALLED KANYE WEST TWITTER DOWN NOW …. WHY? … BECAUSE MY CAPS LOCK KEY IS LOUD!!!!!!!!!

Better run quick, Twitter! Kanye will sick his caps lock on you! Wow. Obviously, Twitter didn’t know this was fake. I highly doubt the company would have left the account up for so long. In other cases, they’ve been extrordinarily fast in removing accounts.

30 people work for Twitter. Just remember that — they don’t have time right now to cater to everyone’s needs, or even be proactive. They need our help.

Calm down, dude. Diva-ing out on a blog post doesn’t look to professional. Oh wait, you’re Kanye West — this kind of behavior is kind of expected. By the way, you might be interested in knowing that most of your fans are twittering these days, but I do digress…

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Real, Not Lame, Twitter Viral Marketing

Twitter logoOver the last few days, Twitterers — mostly writerly types, I’m guessing — were treated to the inner workings of the New Yorker thanks to Dan Baum, a one-time staff writer for the magazine who was canned in 2007.

For reasons unexplained, Baum told his story through a series of tweets, starting last Friday and concluding today (the whole thing can be read in the proper order at Baum’s Web site). Perhaps the 140-character limit is a symbol for Baum’s short career at the magazine, but I think what we’ve got here is a bona fide Twitter viral marketing campaign — intentional or not — for his latest book.

The story begins inconspicuously enough. Baum explains that he’ll be tweeting about getting fired, and immediately cuts to the juicy details. We now know how much he got paid ($90,000 per year), what benefits he received (none) and how secure the gig was (up for review annually). Later, we hear about the “creepy” atmosphere of the New Yorker office and how he butted heads with editor David Remnick.

The narrative is also sprinkled with self promotion. At every mention of an article or pitch, accepted or rejected, Baum includes a link, so it’s easy to investigate his writing beyond the boundaries of Twitter.

Baum delivers the subtle pitch towards the story’s conclusion. He talks about how the end of his New Yorker job led to his book, Nine Lives, a collection of stories about New Orleans. He mentions how his final columns allowed him to stay in New Orleans and research the book, and how the pressure of finding daily stories turned up valuable information that few locals even knew. Even though he doesn’t explicitly try to sell the book, he succeeded in getting the word out.

Viral marketing can take different forms, and Twitter marketers can be obnoxious. Baum is not. He drew in fellow Twitterers with a fascinating story, and only mentioned the book when he had everybody’s attention. In a way, it reminds me of the ilovebees campaign for Halo 2, which drummed up interest despite a merely tangential relation to the game.

At the very least, Baum’s story was better than the hostile takeover by Skittles.

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Ten Twitter Mythconceptions

Twitter MythconceptionsPoor Twitter! It may be the hottest service on the Web, but it’s also profoundly misunderstood. Lots of people cheerfully admit they don’t get it. Others emphatically believe things about it that aren’t true. I encounter confusion over Twitter every day, especially in the real world as I chat with folks who have either never used it, or have tried it and then walked away. It also pops up on Twitter itself (where, incidentally, I’m @harrymccracken and a feed of all Technologizer stories is available at @technologizer).

I don’t claim to understand everything there is to understand about Twitter. (If you don’t understand that it’s impossible to fully understand Twitter…well, then you don’t understand Twitter.) I have, however, formed some strong opinions about what I call Twitter mythperceptions. After the jump, my stab at addressing ten of ’em.

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Amazon Launches a URL Shortener

Amazon has launched a URL shortening service to make it easier for customers to talk about its products on social networking sites–especially Twitter, where every character in a URL counts.

I have argued that Twitter is overhyped, but I acknowledge Twittering as an activity will continue to be influential on how people use the Web. In response to that activity, Amazon created its URL shortening service to generate URLs for its products without having to use third party services such as TinyURL.

It makes perfect sense for Amazon to do this, because some sites, including Yahoo’s forums, prohibit URLs from the TinyURL domain. Amazon’s URLs are unlikely to be blocked, because there has to be a product behind the shortcut as a requirement.

Amazon’s shortened URLs are generated when a user takes an product identification number and pastes it after “amzn.com/’.”

TechFlash has reported that customers may use ASIN numbers (Amazon Standard Identification Number), book ISBN numbers, or Wishlist ID numbers. That kind of control makes Amazon’s URLs safer than ones that are provided by third party services.

This was a very smart move on Amazon’s part. It is making it easier for companies that sell products through its e-commerce site to promote their products, and it will increase search engine exposure for products by associating then with a single URL. While this service is intriguing, Amazon isn’t the first, nor will it be the last to leverage new trends in technology.

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Technologizer Throws a Party

T-TweetupIf you live in the Bay Area and are a FoT (Friend of Technologizer), read on: We’re throwing a party next Tuesday, May 12th from 5:30pm to 8:00pm at Nectar Wine Lounge and Restaurant, a very cool venue in Burlingame. We’re calling it Technologizer’s Tweetup, but Twitter newbies and skeptics are as welcome as hardcore Twitter addicts. The main goal of the night is simple: to relax, enjoy some good food and drink, and talk gadgets, the Web, social media, and all the other stuff we cover on this site. Consider it a sort of in-person edition of Technologizer.

If you’re reading this and can make it, you’re invited–although admittance is limited and on a first-come, first-served basis. Head to TTweetup.com to register.

Technologizer’s Tweetup is sponsored by eHow and by TWTRCON SF 09; the latter is the cool conference on Twitter and business that’s happening on May 31st in San Francisco. (I came up with the idea and will tweet the whole event.) You’ll have the opportunity to learn more about both at the Tweetup.

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Interesting Changes for Twitter Search

Cnet’s Rafe Needleman has a scoop on ambitious tweaks that Twitter plans to make to its search feature:

…Twitter Search, which currently searches only the text of Twitter posts, will soon begin to crawl the links included in tweets and begin to index the content of those pages…Twitter Search will also get a reputation ranking system soon, Jayaram told me. When you do a search on a “trending” topic (a topic that is so big it gets its own link in the Twitter.com sidebar), Twitter will take into account the reputation of the person who wrote each tweet and rank search results in part based on that.

That’s ambitious stuff, epecially for a service that didn’t do search at all for much of its history and only rolled it out to the bulk of its user base a few days ago. I’m not ready to get all wild-eyed and declare Twitter to be a Google killer, but the better it gets at helping Twitterers find information in something close to real time, the more it becomes a resource that does fascinating and useful things that Google doesn’t. Already, I’m turning to Twitter to get answers to some questions I would have Googled for in the past, such as “Which Windows IM client looks and works the most like OS X’s iChat?”

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What if Apple Did Buy Twitter? Ten (Un)likely Scenarios

jobstwitter2Okay, so the chances of Apple buying Twitter seem nearly as remote as the odds that Twitter will buy Apple. It’s still fun to think about what might transpire if it did:

1. Macs would show the Failwhale when they felt a Kernel Panic coming on, and Twitter would display the Sad Mac when it was over capacity.

2. Already-bizarre terms like Tweet, Tweep, and Twoosh would become iTweet, iTweep, and iTwoosh.

3. Apple would air ads with a hip guy pretending to be Twitter and a nebbish claiming to be Facebook. Facebook would respond with snarky claims about the Failwhale swimming in a sea of unicorn tears.

4. FriendFeed users would continue to contend that FriendFeed was superior to Twitter–but they’d resemble Linux advocates even more than they already do.

5. The Internet would soon be overrun with blurry screen shots of alleged new Twitter features.

6. The new iPod Nano would let you tweet by using the scroll wheel to enter alphanumeric information. There would be no known instances of a Nano owner’s tweets being as long as 140 characters.

7. People would get really excited when @stevejobs responded with a quick direct message to their questions.

8. Actually, Steve Jobs would pause occasionally to tweet during keynotes. Possibly at the intervals where he currently chugs bottled water.

9. A $169 Twitter AppleCare protection plan would entitle you to get in your car and drive to an Apple Store to get expedited service from the Genius Bar whenever Twitter flaked out on you.

10. People would spend untold hours wondering if Paul McCartney and Ringo Starr would ever sign up for Twitter.

Any possibilities I’m missing here?

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