Tag Archives | Xbox 360

Xbox 360 Achievements’ Icy Grip Needn’t Get Colder

Posted by Jared Newman on October 7, 2009 at 4:27 pm

I can’t recall my reaction when Microsoft introduced Achievements alongside the Xbox 360, but I definitely didn’t expect them to have such a profound impact on the games industry. Now, one game developer says that Achievements, particularly the easy ones, can drive game sales.

Speaking to Official Xbox Magazine, Gearbox’s Randy Pitchford said there’s a subset of gamers who base their purchasing decisions on a game’s Achievement per minute ratio. “He’s playing a lot,” Pitchford said. “So he’s a very frequent customer, and you want to be in that pile. That’s just business.”

Achievements are the new-age embodiment of the high score, rewarding players for their in-game accomplishments with a universal point system. Having a lot of points, or a high Gamerscore, as it’s called, means you play a lot of games with at least a modicum of skill.

After Microsoft popularized the idea, Sony duplicated it with Playstation 3 trophies, and so did Valve on its Steam PC gaming platform. Entire sites exist for the purpose of documenting achievements, and at least one person is building a reputation for hunting down the most points. There’s a game that mocks the obsession, and heck, at times my inner Atari gamer prods me to play on a harder difficulty, just to get the most points.

I’m skeptical of Pitchford’s claim that Achievement hunters are a lucrative demographic, because they’re probably more inclined to rent a game and mine its points than to buy it outright. But I’m uncomfortable with his suggestion that game designers are “the worst” (emphasis his) at coming up with Achievement criteria — and therefore driving sales. I’m not sure who else he has in mind, but the last thing game design needs is more influence from the business side.

After all, one of my greatest Achievement-related pleasures was playing through Mirror’s Edge without ever shooting an enemy, and I wouldn’t have been compelled to do so without the “Test of Faith” Achievement. I’m guessing the developers were behind that one, as it emphasized the game’s flight-over-fight mechanics. That achievement felt good, and I wouldn’t want it compromised just to pawn off a few more sales on people who care about nothing but easy points.

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Wii Price Drops, Sony and Microsoft Beat Chests

Posted by Jared Newman on September 24, 2009 at 1:46 pm

Nintendo finally responded to the pressure from Sony and Microsoft, cutting the Wii’s price to $200, effective this Sunday. There were plenty of warning signs — store circulars, retailer’s internal e-mails, and plain old common sense — but now it’s official.

I’ve said my piece about the Wii’s holiday prospects, but I had to chuckle today at the indirect responses from Sony and Microsoft, who individually offered the same message. To paraphrase: “Hey, we’re making motion controllers too, you know!”

Exhibit A is Microsoft’s brag-laden press release about Project Natal, an upcoming 3D motion-sensing camera peripheral for the Xbox 360. Microsoft name-dropped a dozen publishers who are “actively working on games” for the motion controller, and spoke of a “high-powered panel” at Tokyo Game Show, in which a few top game designers will talk about how they love the new technology.

The message is that Microsoft loves third-party development, and wants to get publishers on board early on. That’s a not-so-subtle dig at Nintendo, which has a reputation for putting its in-house work on a pedestal. I’m still waiting to see whether the accuracy-boosting Wii Motion Plus will be adopted by more than a half dozen brave publishers.

Not to be outdone, Sony revealed some concrete information on its remote-like motion controller. Resident Evil 5, which was released earlier this year, will get a “Directors Cut” with motion controls, and 13 other titles are in development now. Some are existing games, like Flower and EyePet, while others are mysterious working titles, such as “Champions of Time” and “Eccentric Slider.”

I’d say Sony has been far more open about its technology than Microsoft, which makes sense because the Playstation 3 motion controller isn’t that revolutionary. It’s merely a ticket for the motion control bandwagon, and Sony’s trying to get on board by next spring.

Will the Playstation 3 or the Xbox 360 beat Nintendo at its own game? We’ve barely seen either in action, so it’s hard to tell on quality alone. But the Wii’s price cut, combined with undying interest in franchises such as Mario, will ensure Nintendo’s success for a long time.

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The Video Game Bundle Wars of 2009

Posted by Jared Newman on September 23, 2009 at 10:26 am

Evidence that the Wii will become a $200 console is piling up, with the latest rumor coming from Best Buy management. Engadget scored a screen grab of a company letter, warning that the price drop will happen on Sunday, following an official announcement this Friday.

Alongside price cuts for the Playstation 3 and the Xbox 360 Elite, this is great news for anyone looking to buy a gaming console this holiday season. But even if you’ve got the itch now, consider holding out for the inevitable software bundles that will follow.

The Best Buy letter notes that stores should “use bundle bands to create bundles that tell a story and truly meet customers’ needs.” I’m not exactly sure what it means to tell a story with products, but I’ll bet Best Buy will try tacking on games and extra controllers to get you spending a little more. Those deals can work out in your favor if you are, in fact, buying the same things you planned to purchase a la carte.

Another thing to watch for are official bundles from the console maker. Ars Technica has a rumor that Xbox 360 Elites will include two games, Pure and Lego Batman, for the same $300 starting in mid-October. Sure, those wouldn’t be the first two games I’d choose, but for the same price tag they do sweeten the pot. I wouldn’t be surprised if Sony and Nintendo started offering their own added incentives.

Just remember that your brand new gaming console is worthless without at least one game, and it’s not as fun without two controllers. As the holiday shopping season approaches, keep an eye out for bundles that will save you from spending too much beyond the console’s initial price tag.

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Reimagining the Future of Digital Games Distribution

Posted by Jared Newman on September 8, 2009 at 5:45 pm

With Sony launching the download-only PSP Go next month and Microsoft recently launching premium game downloads over Xbox Live, the seeds are planted for a fully digital future.

For the most part, I’ve viewed this as a good thing, but an editorial by Jim Sterling at Destructoid today gave me pause. Entitled “Fearing the future of digital distribution,” Sterling argues that digital distribution, for all its convenience, will come at a price. Game publishers will dominate the marketplace, Sterling writes, offering no refunds, no used game sales and “no accountability whatsoever,” merely because they can. I disagree.

The current behavior of Microsoft and Sony make for inviting red flags in Sterling’s argument. The Xbox 360’s Games on Demand — downloadable games that also sell at retail — are often more expensive to download than they are on disc. And Sony will sell downloadable PSP games that cost more than their boxed counterparts. “The games industry will set its own price at whim, and without any more alternatives, consumers will have no choice but to pay whatever they’re told to pay or simply stop buying games altogether,” Sterling writes.

The problem with this is that it’s based on limited examples. Though Sterling acknowledges that doom-and-gloom is only one possible outcome, it’s hardly the most likely.

Downloads won’t dominate unless consumers endorse the idea, and that requires incentives. Without a reason to go digital — for instance, better value over a hard copy, or rewards for loyalty — consumers will stick with Gamestop. Publishers, in turn, won’t fully commit to digital because there’s no market for it.

Even if console makers slowly grab more market share with downloads, to the point that physical media is out of the equation, it won’t mean the end of competition. In fact, it’ll create more of it. I see a future where a gaming console isn’t only about the best graphics and most exclusive games, but how much value exists in the digital marketplace.

The store that treats its customers the best and offers the most incentive to shop will prosper, while the oppressor will find a smaller audience overall. That’s nothing to be afraid of.

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Oh, Just Tell Us the Xbox 360 Failure Rate Already!

Posted by Jared Newman on September 2, 2009 at 5:11 pm

Another day, another stab at the Xbox 360’s failure rate.

This time, the estimate comes from Square Trade (PDF), a third-party electronics warranty company. Based on customer reports, the company says Microsoft’s game console has a 23.7 percent chance of dying within two years of purchase. Half the errors reported to Square Trade involved the infamous Red Ring of Death.

Overall, the Xbox 360’s one in four chance of failure makes it far and away the most unreliable console on the market. By comparison, 10 percent of Playstation 3s were defective, and 2.7 percent of Wiis needed repair.

SquareTrade is the same company that in February 2008 said the Xbox 360 has a 16.4 percent failure rate, and we’ve seen other estimaes all over the map. In 2007, GamePro talked to some EB Games and Best Buy employees, who generally estimated that a third of all Xbox 360s had to be sent back for repair. More recently, Game Informer conducted a poll of readers, 54.2 percent of whom said they’ve dealt with an Xbox 360 hardware failure.

The funny thing is, you tend to be skeptical of such high estimates until the Red Ring of Death happens to you. My Xbox 360 kicked the bucket a few weeks ago, and suddenly I started realizing how many friends have gone through the same thing. If someone told me that 99 percent of Xbox 360s were bound to die within 10 years of ownership, I’d be skeptical of the claim, but not overly surprised if it turned out to be true.

Which is why I’d like Microsoft to come clean. Let’s clear the air of all these wildly speculative failure rate estimates and get some precise numbers and facts in order. If I treat my console right, can I expect it to last forever? If not, how long is it before every press of the power button is a crapshoot? And what are the odds that the Xbox 360 will outlast the three-year warranty that comes with every new console purchase?

Of course, I’d be foolish to expect such transparency out of the blue, but I doubt the truth could be much worse than third-party guesstimates and anecdotes. Or is it?

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Why Shadow Complex’s Impressive Sales Matter

Posted by Jared Newman on September 1, 2009 at 7:51 pm

shadow.complex During the first week after Microsoft released Shadow Complex for the Xbox 360, something extraordinary happened: Over 200,000 people plunked down $20 $15 to download the game.

That makes Shadow Complex — an exploration-themed shooter in the same vein as the classic Metroid — the most downloaded single-player Xbox Live Arcade game to date. Compared to boxed retail games, 200,000 sales for a downloadable game isn’t too shabby, either.

There are a few reasons why this is important news. Foremost, at $20 $15, Shadow Complex is expensive for an Xbox Live Arcade game. Prices for these downloadable games have been trending upwards lately, not because Microsoft is gouging its customers, but because the games themselves are becoming more substantial. To put it another way, they’re worth the money you pay for them, and the big numbers for Shadow Complex prove that this trend is worthwhile.

Shadow Complex is also a bigger game, in megabytes, than its peers. For a long time, Microsoft restricted the size of Xbox Live Arcade games to 50 MB. This allowed all games to fit on a memory card so Xbox 360 owners who didn’t buy a hard drive could play along, but it put constraints on game development. Since then, Microsoft has slowly let the size of Xbox Live Arcade games creep upwards. Shadow Complex measures 835 MB, and its strong sales show that Xbox Live Arcade games don’t necessarily need to hold back in file size to be successful.

Finally, Shadow Complex is a good, long-lasting game that returns to the 2-D platforming style of the NES and SNES era. It’s not retro, per se, nor is it a cash-in on an old franchise or a casual game with Wii Sports-like appeal, but it nonetheless caught the interest of Xbox 360 owners. Marketing and hype certainly helped, but so did uniformly positive reviews.

With the cost of big-budget game development spiraling upwards, the games industry is practically killing itself. Smaller, downloadable games could be the way out, provided they’re substantial enough to satisfy hungrier gamers. With all this in mind, we should be expecting and hoping for more games like Shadow Complex.

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RROD Explained: You Play Too Much

Posted by Jared Newman on August 31, 2009 at 2:31 pm

Microsoft’s never been particularly forthcoming about the Xbox 360’s hardware issues. The company said earlier this year that the worst troubles are behind us, only to see new problems spring up. We’ve never heard an official failure rate (estimates vary, wildly), and after all this time, there’s no way to tell whether a working console is destined to get the dreaded Red Ring of Death.

So Eurogamer did the logical thing and asked a third-party console repairman, and learned that a major problem in today’s console failures is “cumulative damage.” In other words, the longer you own and play a console, the more likely it is to die.

Sony fanboys shouldn’t be laughing: Engineer Darren Thickbroom of Colchester Computers told Eurogamer that he’s seeing more and more Playstation 3 consoles come in for the so-called “Yellow Line of Doom.” Sure, Thickbroom is just one engineer, but his analysis does check out with my own Xbox 360 experience. After almost three years of use, my console suddenly and inexplicably stopped working a couple weeks ago, flashing the three red lights I’d heard and written so much about.

Of course, you can’t blame the console owner for playing the console. What’s really problematic, according to Thickbroom, is the general design of the latest machines, which pack powerful hardware into a tiny container. “Everything’s combined into such a small space, the heatsinks on the GPU are relatively small, there’s a lot of heat to dissipate and it can’t do it,” he said. Over time, the trapped heat warps the console’s motherboard, eventually hitting a breaking point.

Maybe instead of wishing for ultrathin consoles, we should by lobbying for the Playstation 3 Big and the Xbox 360 Fat. I’d rather have a fully-functional colossus in my entertainment center than a slim and sexy brick.

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Xbox 360 Slim? How About Xbox 360 Natal?

Posted by Jared Newman on August 24, 2009 at 4:04 pm

xbox360_slim_mockup With the Playstation 3 looking slimmer and cheaper than ever, all eyes are on Microsoft to retaliate. Rather than speculate on its own, IndustryGamers polled some of gaming’s crystal ball-holding analysts to find out what they thought.

The question: Do you think Microsoft will release an Xbox 360 Slim?

The response was mixed, with a few strong “yays” and “nays” on each side. That’s to be expected, but what surprised me was how only one analyst, Broadpoint AmTech’s Ben Schachter, flat-out predicted a redesign to complement the upcoming “Project Natal” motion-sensing camera. I think that’s the most likely scenario of all.

Earlier this year, it was rumored that Microsoft would do this, and Microsoft CEO Steve Ballmer goofed up and said as much. The PR backlash that followed left a lot of mixed messages — designed, I think, to squash the notion that Natal wouldn’t work on existing Xbox 360s — but ultimately a redesign wasn’t left off the table.

It doesn’t make sense for Microsoft to redesign its console in the near future, because it would smack of copying Sony. But it does make sense for Microsoft to reshape the Xbox 360 into something less hulky when Project Natal comes around. After all, the casual, non-gamer demographic is what Microsoft is going for with Project Natal, and a slimmer console would look less intimidating in the average living room.

I’ll admit that my opinion is tinged by the mock-ups that started floating around the Internet (pictured above) long before this story came to light. Sure, it’s totally fake just a rebranded PS2, but it kind of looks like the Wii, and I wouldn’t be surprised if “Wii-esque” is the strategy Microsoft adopts if it does plan an Xbox 360 Slim.

Then again, I don’t own a crystal ball.

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GamesCom, Where All Your Console Rumors Come True

Posted by Jared Newman on August 12, 2009 at 6:36 pm

So, E3 didn’t really pan out as the place to announce price cuts for video game consoles. The rumored PS3 Slim/$100 price cut remains a rumor, and the Xbox 360 is holding steady at $200 for the Arcade model, $300 for the Pro and $400 for the Elite.

Things will reportedly change at GamesCom, a conference in Cologne, Germany, which starts a week from today. While nothing matches the pre-conference hype of E3, we’ve got two rumors that could shake up the holiday gaming season if they come true.

First, Hong Kong gaming magazine GameWave brings word (via Joystiq) that the PS3 Slim will be announced at Sony’s press conference on Tuesday. An earlier report from French media outlet JVN said the same thing, quoting a “dealer specializing in video games” who said a price cut would accompany the announcement. Additionally, MCV wrote that PS3 stocks are drying up in the U.K., signaling a price cut.

We also heard from Kotaku today that Microsoft will discontinue the Xbox 360 Pro, replacing it with the Elite model at the Pro’s old price of $300. The Elite console has double the hard drive capacity (120 GB) and includes an HDMI cable. This rumor also comes from two places: a Meijer catalog due on August 30 and photos sent by Gamestop employees.

Neither rumor comes out of the blue. In June, a reliable source told Ars Technica that the Pro would be discontinued, and said some killer game and console bundles would help move the console off shelves. As for the PS3 Slim, there are simply too many rumors to mention here. Check out Joystiq’s PS3 Slim category tag to see them all.

What does all of this chatter leave us with? Nothing, of course, but I like the idea of GamesCom as the launching point for lower-priced game consoles. The holiday game rush gets its first legs in September, making an end-of-August price cut attractive to fence-sitters, especially if they’re tempted by the latest blockbusters. I’m generally not a fan of these price cut rumors, because they mostly just inflate our expectations with hot air, but this seems like the best possible time to expect things to happen.

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How Long Can the Xbox 360 Hold Netflix?

Posted by Jared Newman on August 11, 2009 at 6:23 pm

A big hoopla was made in the games and tech blogosphere today when Microsoft bragged about its exclusive partnership with Netflix. The agreement brings streaming Netflix movies to the Xbox 360, and not to competing consoles. (Of course there are still plenty of other non-gaming options.)

As Crispy Gamer’s Kyle Orland points out, this exclusivity has been known about ever since the partnership began last summer. In other words, today’s reports messed up. (And for the record, I previously overlooked the deal when asking if the Playstation 3 would ever get Netflix support.)

Nonetheless, I think the question of how long Microsoft will hang on to this partnership is perfectly valid. Microsoft has stayed quiet on that matter, fitting with consumer tech companies’ natural secretiveness about exclusive deals. Understandably, the company doesn’t want people glancing at their watches. If you’re on the fence about which console to buy, and Netflix support is a major consideration, you’d obviously be less concerned if you knew when, if ever, the service would migrate to all consoles.

So you have to wonder who stands to gain the most from the partnership. The advantage for Microsoft is intangible. It’s essentially a selling point for the console, but there’s no way to tell exactly how well this is working. For Netflix, the Xbox 360 is another set-top delivery box, but it’s a big one. In February, Netflix and Microsoft said 1 million people had signed up for a free Netflix trial over the Xbox 360, potentially translating to a lot of new customers.

On the other hand, Netflix is missing out on the opportunity to be on the Wii and the Playstation 3. I’m not privy to the details of the agreement, but as all the consoles get bigger install bases, Microsoft will find it harder to keep Netflix by its side unless it threatens to pull support, which I doubt will happen.

We don’t know specifically how long the deal between Netflix and Microsoft will last, but when the contract expires, I expect Netflix to cozy up to the Xbox 360’s competition.

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